As a result of the data tsunami, there are two types of opportunities that are being created, one that take advantage of the data being generated in a way that enhances the user experience and provides value and the other in technologies that help manage the traffic data that will continue to grow exponentially. To be able to stay ahead of the demand, significant planning needs to go in to deal with the bits and bytes that are already exploding. New technical and business solutions will be needed to manage the growth and profit from the services according to industry analyst Chetan Sharma adding that timely and cost effective solutions are required to manage rising data demand. According to Roman Kikta, author of the "Wireless Internet Crash Course" and "3G Wireless Demystified", Magnolia Broadband's Mobile Transmit Diversity solution, a beam forming technology, has been demonstrated to reduce cost structures by more than half in addition to enabling wireless carriers to cost effectively and timely enhance network performance in terms of data through put, coverage, capacity, while requiring no changes to network infrastructure. Kikta calls Magnolia Broadband's Mobile Transmit Diversity technology one of the industry's most compelling solutions to address the wireless carrier data issue.